NEWS: ICSF World Final attracts major tyre company as title sponsor

Cycle Speedway, currently enjoying a boom period with the World Championships being staged in the UK, has received another tremendous boost as yet another major company have agreed to become involved as commercial sponsors of the sport.

With the World Championships and the Great Britain V Australia Test match series presently attracting high profile media interest and being played out before record crowds, Tyre City are the latest major company to back the sport by announcing lucrative sponsorship of the 2015 World Final.

The final goes ahead this Sunday 9th August at Ashmore Park, Wednesfield, Wolverhampton, at 5pm. Its preceded by the Junior World Final at 1pm and the Woman’s World Final at 3pm.

Its another terrific boost for the sport which, in recent years, has seen successful revivals of many big city clubs in the UK, such as in Newcastle, Glasgow and Coventry. Poole Cycle Speedway club attracted their biggest crowd for 20 years last Sunday for the World Cup final and both Coventry and Wednesfield are anticipating bumper attendances for showpiece events this week.

Phil Williams, of Tyre City, said: “We are delighted to be sponsors of the 2015 World Final. We trade very successfully in Stafford Road in Wolverhampton, and in nearby Halesowen and Kidderminster, and we are looking forward immensely to the World Final and the resultant TV coverage”.

Chief Executive of the Wednesfield Aces club, Paul Bodley said: “After a year of hard work and careful planning the stage is set for a wonderful World Finals day. We welcome Tyre City aboard to join our other major sponsors, Yale and Assa Alloy, who are kindly supporting the other finals on the day”.

Announcing the sponsorship, Joe Mclaughlin commented: ” I am pleased to introduce yet another national name as sponsors of Cycle Speedway, this time for the progressive Wednesfield Aces club. The club has worked tirelessly to make World Finals day a memorable success and the addition of substantial sponsorship can only add to this effort”.

Tyre City currently have 12 branches in their national network – all in convenient locations. They carry, as stock, all major tyre brands and many of their branches offer additional services. Tyre City offer customer service that is second to none, and state-of-the-art equipment ensures they offer the fastest service around.

To find your local Tyre City branch, and to find out more on the 2015 World Final sponsors, please go to: www.tyrecity.co.uk